Maruti has always been a name of trust. It has always been the first choice for people’s automobile urge. Maruti Suzuki India is the largest car maker with approximately 45% market share in India. With thriving competition in the Indian market and to maintain its apex position of the largest car manufacturer in India, Maruti Suzuki India came up with a concept called NEXA.
NEXA retail outlets are initiated by Maruti to sell its premium segment cars and to give its customers an experience of luxury and exclusivity. Its philosophy is about listening to its customers, understanding and respecting their needs. The vision behind this initiative is to consolidate Maruti’s position as the premium car maker. So far, the company has opened more than 100 brand stores within first six months of its inception.At present, the company is selling two models, S-Cross and the recently launched Baleno, under the umbrella of NEXA.
Going ahead with the philosophy and to enrich the experience of its customers, Maruti Suzuki has announced some innovative technology in this year’s Auto Expo. Models (concept Ignis and Baleno RS) are integrated with this technology and will be available in the last quarter of the year. Some of the features which I personally liked are:-
Apple CarPlay extends the iPhone’s interface to the car’s multimedia screen, enabling easy access to features like the phone’s call list, music library and Apple’s voice assistant Siri.
Using Siri’s voice-based access, the driver can use voice commands to make calls, review and return missed calls and listen to voicemails. The system will also work with other smartphone platforms like Android and Windows.
Nexa accessories & My Nexa
The company also launched exclusive Nexa accessories and services for ‘My Nexa’ privilege card holders – Valet Parking & Nexa Concierge.
MY Nexa mobile Application
The application was designed to give an exclusive automotive experience to the niche set of customers. Everything at Nexa will ensure that you have a relationship for a lifetime, hospitality that pampers you and technology that is innovative.
The application gives a ride of privileges:
- Personal 24*7 accessible NEXA account with instant notifications and updates.
- Complete vehicle information and car manual
- Planning every service visit in advance with “Service Appointment”.
- Swap and browse your MyNEXA points history in one go
- Experience the real world of NEXA with all the upcoming events.
- On Road Support, anywhere and anytime.